To develop an Internet marketing strategy and select additional advertising channels, the current consumers of the restaurant were analyzed. Based on the results of several meetings with the customer and analysis of demand, the main groups with various characteristics (gender, age, geography, interests, etc.) were identified.
- Regular customers, who live in different parts of the city, have been loyal to the restaurant for a long time. The prevailing group of customers are people 40+ years old. These people prefer comfort, high-quality traditional cuisine, perfect service, and an audience of the same age group.
- Customers wishing to rent a hall for a wedding party (both the guests of honor and their parents who organize the wedding).
- PR-managers, event-managers and professional organizers of festive events (corporate parties, holidays, birthdays, etc.).
- Employees of nearby institutions and organizations usually come to a business lunch.